The commercials, you know, it's seduction, charm, deceit, temptation, enticement, even fascination. How many times we've enticed to buy a product from its packaging, gift by gift or simply driven by the jingle sound that punctuates the advertisement on television? In the past, when the popular media were available to other companies, is trying to "captivate the senses of the people" in magazines, newspapers, billboards and movie screens colored. The artistic style chosen by the illustrators of course followed the current trend style, so at the time of the Belle Epoque 's bombastic Liberty delighted the eyes of potential buyers attracted by' opulent designs and convoluted in strict Fascist forms returned to the linearity of the hieratic and solemn Roman classicism. It is no coincidence therefore that the works of Marcello Dudovich, a famous painter, illustrator and cartoonist Italian, seem to melt and re-invent the decorative elements of almost a century long jacket and immensely prolific was his highly successful career.
Born in Trieste on March 21, 1878 Dudovich attended schools with low-achieving "real" Triestine proved to be a fickle and lazy student. However, the future artist in 1896 he attended the Accademia d 'Art in Monaco of Bavaria, showing a strong interest in the' art and decorative painting experiences of some German artists of his time. His rebellious spirit led him then to pursue the search for a modern style that is all frapponesse 'ascetic Italian redundancy again strongly linked to the laurels of the past. A few months later, in 1897, Marc moved to Milan, encouraged by his father Antonio, who, through the 'friend and fellow painter Leopoldo Metlicovitz got him a job as a lithographer at the graphics of offine remember where he was given, since the natural artistic talent The task of creating the new advertising sketches for the famous imprint. Determined to improve himself Dudovich attended drawing classes shortly before inaugurating the academic study of painting with my friend and colleague Toni Metlicovitz, where he began to work independently.
Eclectic and professional, the 'artist had the opportunity at the Memories (the famous music publishing house published the books of the works of the most prominent among which Italian composers Rossini and Pucciini) to enter contact with reality and expressive graphics and other European countries to meet many professionals' s high level greatly influenced and enriched his work. Behind the twentieth century, attracted by new cultural horizons and work, the 'instacabile Marcello moved to Bologna where he worked at the factory graphics of Edmund Chappuis, bringing together at that time the largest Italian poster 's era. However, the collaboration with Ricordi was not interrupted and Dudovich held both jobs without losing their professional independence.
Dudovich spent six years in Bologna, having meanwhile way to travel and learn about the city of Florence that he had a special significance for human and professional. In 1900 he began to collaborate with the magazine 's "laughs Italy, openly projected into a modern vision of' contemporary art that flows slowly in new and exciting Art Nouveau and the magazine "Fantasia" that Dudovich was able to realize a number of sketches. Also in Bologna met his future wife Elisa Bucchi, a life companion and muse of beautiful feminine traits depicted in his advertising campaigns. Presented himself to 'show in Paris with a billboard remains unknown, was awarded the medal' gold.
Back in Milan was Dudovich contatatto some major national companies that commissioned the advertising campaigns for their Articles: from Apple Stores in Naples, at Borsalino, from Martini to Olivetti. In a short time became a giant in the field "thanks to a unique style, unmistakable and timeless. Such was the esteem in his favor that was recalled in 1911 in Monaco of Bavaria, where he had tracorso a year as a student, to replace the 'illustrator Reznicek the direction of the satirical weekly "Simplicissimus" extremely prestigious position. In Turin, close to the twenties, she made several sketches for cinema advertising and collaborates with renowned automakers such as Fiat, Pirelli el 'Alfa Romeo. Was also a prolific collaboration with the "Rinascente in Milan, so Dudovich, created some beautiful posters are very colorful and elegant for nearly three decades.
In 1922 he was appointed artistic director of 'IGAP (the' Company General Posters and Pubbilcità) thanks to the excellent professional merits. The appointment allowed him to forge a long association with the department stores Milanesi "Rinascente" that will produce an average of five, six boards advertising the 'year, playing on' seductive and reassuring image of a beautiful woman to stimulate purchases of new bourgeoisie, blinded by the convenience of value for money offered by the new production. The 'advent of the fascist regime and the new models of expression and reference imposed by propaganda Dudovich forced to change their style and to bow to government directives. For many years the 'artist continued to churn out beautiful billboards, and cultivated strong partnership with the magazine more or less known, due to the outbreak of World War II and to' advent of the fifties, decided to skip the advertising career in favor of painting , great love of his youth. On 31 March 1962 Marcello Dudovich died in Milan, that 'he had seen grow professionally, as a result of haemorrhage brain. If you want to learn more about this extraordinary artist, I leave you a link rich 's information and well written: http://marcellodudovich.it/principaleflash.html
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